li78 Privacy Policy
At li78, your personal data is protected with SSL encryption and a strict security framework.
Last Updated: 30 October 2026
Introduction and Purpose of This Policy
li78 places the highest priority on responsibly protecting the personal data of players in Myanmar. This policy clearly explains how li78 collects your data, why it is used, who it is shared with, and what rights you have.
Users of the li78 platform must be 21+ and are considered to have read and accepted the terms of this policy. You can review this policy at any time, and if you have any questions, please contact our customer support team.
Types of information we collect
Registration Information
We record the name, date of birth, phone number, and email address you provide when opening an account. This information is essential for verifying your account and carrying out security checks.
Financial Information
Records related to deposit and withdrawal transactions and payment channels (KBZPay, Wave Money, AYA Pay, Bank Transfer) are stored for payment verification and fraud prevention purposes.
Technical Data
Your device information, IP address, browser type, operating system, and browsing history within the website (session logs) are used to improve platform performance.
Gaming Records
Gaming records related to football betting, Live Casino, Slots, and other games are used to support responsible gaming practices and improve platform service quality.
How we use your data
li78 uses your personal information only for the following purposes—
- To create and verify your account
- To process and verify deposits, withdrawals, and payment transactions
- To provide effective customer support (24/7 Live Chat and email)
- To maintain platform security and protect against cyber attacks
- To comply with applicable laws and regulations (AML, KYC requirements)
- To review gaming patterns for responsible gaming purposes
- To improve the platform's user experience
Data sharing and disclosure
Service Providers
We share only the necessary data with trusted technology partners (payment processors, cloud service providers) who are strictly limited to supporting platform operations. They have signed agreements that align with li78's privacy protection policy.
Legal Requests
If required by applicable laws or a valid legal order, li78 may disclose relevant data. Such disclosures will be kept to a minimum, and users will be notified in advance to the extent permitted by law.
Third-Party Restrictions
li78 will not share your data with any third-party organisation not mentioned in this policy. We confirm that data will not be sold, rented, or exchanged for marketing purposes. This is a firm commitment from li78.
Cookies and tracking technology
The li78 website uses cookies and various tracking technologies (session tokens, local storage) to improve your browsing experience. These technologies are used for the following purposes—
- Essential Cookies: Required to keep you logged in and to carry out security checks
- Functional Cookies: Remember your selected language and zone settings
- Analytics Cookies: Help us understand how the website is used so we can provide a better service
You can disable cookies through your browser settings, but please note that doing so may limit some platform functionality.
Data security measures
li78 uses technical and organisational security measures to protect your personal information—
- SSL (TLS 1.2/1.3) encryption for all data transfers
- Multi-factor authentication to protect account access
- Firewalls and intrusion detection systems (IDS) are deployed on servers where data is stored
- Role-based access control (RBAC) is applied so staff can only access the data they need
- Regular security audits are conducted to detect data breaches early
- Data backups are performed regularly and recovery measures are in place in the event of server failure
We also openly acknowledge that no method can guarantee 100% network security. If a data breach occurs, we will act immediately to address it and notify affected users in a timely manner.
Data Retention Period
Account Active Period
Personal data and gaming records are kept for as long as your account remains active. This data is necessary to provide our services and carry out player protection measures.
After Account Closure
After account closure, financial records and KYC data will be retained in accordance with legal requirements. Once the legally required period has expired, the data will be securely deleted.
Your Data Rights
Every li78 platform user has the following rights regarding their personal data—
- Right to Access: You can check what data li78 holds about you
- Right to Rectification: You can request correction of any inaccurate personal data
- Right to Erasure: You can request deletion of your data where there is no legal obstacle
- Right to Restriction: In certain cases, you can request that we limit how your data is processed
- Right to Data Portability: You can export the data you have provided in a readable format
- Right to Object: You can object to data processing that is based on li78's legitimate interests
To exercise any of these rights, contact us at [email protected] or through 24/7 Live Chat. All requests will be responded to as promptly as possible.
Protection for Under 21
li78 services are for adults aged 21+ only. We do not intentionally collect personal data from anyone under 21. If we become aware that data from a person under 21 has been collected, we will immediately delete all related data and close the account. If you notice anything of this kind, please inform us at [email protected].
Policy Change Notification
li78 may update this Privacy Policy when needed — to correct any original errors and to adjust for changes in applicable laws.
When significant changes are made to the policy, they will be clearly announced on the website with as much advance notice as possible. Continued use of the website after changes take effect will be considered acceptance of those changes.
The date of the most recent revision to this policy is shown in the hero section of this page.
Contact li78
If you have any questions about this Privacy Policy, you can reach the li78 customer support team—
We take your privacy and data protection seriously and are ready to answer any questions you may have. At li78, the trust of our players means everything to us.